Email marketing is going to undergo some significant changes in trends this decade. And if you the marketer don’t adjust to these changes, you could be left behind.
As a new affiliate marketer, you have to understand that mastering your craft is an ongoing learning process…in the quest to becoming successful. Ask any successful marketer and they’ll tell you “You should never stop learning”. This is true for any business venture you start. When you stop learning, you stop progressing. Not only that, you’ll begin to fall behind your competitors in your industry.
When you first start your journey in the affiliate marketing business, you have to go through the process of first learning how to write effectively…and the more you write the better you’ll get at it. When it comes to formulating an email marketing strategy, you’ll probably have to go through some trial and error periods before you finally find out what you’re really doing.
This is part of the learning process you’re going through…the one that takes you from the initial idea of running a successful affiliate marketing business.
I say all this because you’ll be trying to connect with readers that are getting offers of the same types of products and services, that hundreds and hundreds of companies like yourself are offering. You’ll have to engage in becoming more of a social listener in order to truly understand the path customers take throughout the sales process in order to make your email marketing strategy the most effective.
With that being said, you have to stay up on the changes going on in the industry…in order to stay competitive…and email marketing is one of the most important aspect of your affiliate marketing business that you’ll need to stay up on.
In this post I’m going to talk about four future trends that’re happening now and into the distant future in email marketing.
Before I get into this post I want you to know two philosophical changes in mind-sets that marketers will have to undertake.
First, marketers will be focusing foremost on the customers buying experience.
Secondly, the future marketer will have to adapt to a new audience…and that’s Machines. The first thought that some marketers will think when mentioning machines in this industry is “It’s going to replace humans”. But that’s not the case…it’s going to help marketers, not replace them.
Machines will be the catalyst of three things which are…
1)Marketing Automation
2) Personalizations
3) Artificial Intelligence (AI)
The first thing I want to talk about is…
Marketing Automation
One of the ways Marketing Automation will impact Email Marketing now and in the future is through a process of Omnichannel Marketing. Omnichannel Marketing-which once called integrated marketing-uses the all channels approach to it’s marketing strategy. This strategy allows content to be delivered to targeted audiences through all of the channels like, emails, YouTube, Facebook, etc. Your customers will get an integrated shopping experience from the first touch to the last…no matter where they are or what device they’re using.
Omnichannel Marketing sees all channels as one. Automation using this form of marketing will make a marketers job much easier. You see, customers expectations have increased during the last decade. They need a personalized connection (something I’ll talk about in a minute) and experience. You must engage them through every avenue possible and here’s where Automation Marketing through Omnichannel Marketing comes in.
Another way Automation Marketing will benefit marketers is through modern technologies that’ll tract users behavior patterns along with uncovering a large amount of information pertaining to a particular lead throughout the sales process. The old way of having your customers fill out surveys and questionnaires are not going to be as productive as they once were. This is because customers will become tired of doing this kind of thing. They are getting bombarded enough with messages and will likely be turned off by having to they kind of research.
Automatic Email Pruning is still just another example of how Marketing Automation will come into play. Marketers will save so much time by not having to manually try and find qualified leads, the machine will do it for them.
These are just a few of the many benefits, Marketing Automation will do in the future for email marketing. Some of it is already in play. Automation is going to make connecting, re-connecting, engaging, much easier…because the software will do most of the work.
The second trend I want to talk about is…
Personalization
The main benefit of Personalization in email marketing is it’s ability to connect to and reach a specific audience. Today email marketers are incorporating a strategy called Hyper-Personalization. Hyper-Personalization is a marketing strategy that focuses on delivering only the most relevant information, content or adds to it’s end-users. This improves the experience for the customers and increases the chances of converting them to paying customers.
Two of the top priorities in using Hyper-Personalized Marketing is 60% improving customer experience and 52% using data to make informed business decisions.
These are a number of reasons that Hyper-Personalization is going to be the wave of the future.
- With so many emails bombarding customers everyday, customers will find it difficult to center on which content to open and concentrate on for long periods of time. Hyper-Personalization in emails will make your content stand out because you are specifically tayloring it to what your customers want to receive in their emails.
- You can segment your emails to the most relevant recommendations based on what they purchased in the past along with their personal preferences.
- It gives your customers and easy buying experience. Because of the relevant content sent to them.
Email marketing is the top channel that will use Hyper-Personalization in this decade.
Your marketing will standout because HP…
Joins behavior and real-time data from all channels
Uses advance technologies to analyze data.
Engages a more filtered avenue in order to have a deeper connection with your customers.
I’m saving the best and probably the most important trend for last…and that’s…
Artificial Intelligence
Artificial Intelligence (AI) is the key that ties all the trends mentioned in this post together. It’s going to change marketing strategies as well as customer behavior.
AI is going to enhance email marketing, making jobs easier and less time-consuming than it’s ever been in the past.
Marketers will be able to grow their subscribers automatically and more efficiently.
Automated platforms will be able to identify the behaviors and events for email connections with messages for the best conversion with automated campaigns.
Marketers will be able to determine the best content to use by looking at facts not human opinion.
When it comes to A/B testing, marketers will be able to create the kind of testing easier.
Artificial Intelligence will help in the personalization of your emails efficiently and quickly by connecting the needs and pain-points of your customers through the data collected.
As stated before, AI won’t replace marketers, it will help you create better content because AI will help you better understand the needs of your customers which will get their attention.
AI will help marketers with their email frequency.
Sending too many emails can turn customers off. Sending too little could make them forget about you.
AI will help in the planning of strategies for optimizing the frequency of emails.
With the help of AI data can be analyzed for retargeting. You’ll no longer have to take the time to retarget customers who leave items in a shopping cart without purchasing it.
These are just a few of the roles that artificial intelligence will play in the future.
In Conclusion
The future of email is increasingly changing. Technology will make marketers jobs a hold lot easier. Automation and Artificial Intelligence integrated with Email Marketing will transform an entire industry like never before. If you don’t adapt to some of these future trends, you may be left in the dust.
That’s it for today. And as always GOD BLESS, good luck in your business journey and keep you and your family safe in these trying time.
The Affiliate Marketing Blog 