In order to be successful in your affiliate marketing business, you’re going to need traffic. The question you may be asking yourself is…how can I get all the traffic I need in order to become successful? Your first step in creating traffic is implementing a strategy that will gather you contacts for your email marketing list.
One of the best ways to gather contacts is to give away something Free to your perspective prospects…something valuable to them that they can use and benifit from. Normally it’s a solution to their problems or what’s keeping them up at night. It could even be something that will help them advance in their business ventures.
The free gift I’m talking about is called a Lead Magnet. Your lead magnet is what you use to begin building your contacts for your email marketing list. It can be anything,as long as it’s valuable and relevant to your prospective readers. They can come in theform of…
- Ebooks
- Free reports
- Free checklist
- Free courses
- Free templates
Just to name a few.
When your readers give you their emails in order to purchase the free gift you’re offering, they are essentually giving you permission to email them. That’s why it’s important that you make your lead magnet as beneficial to them as possible. Focusing on your prospect and not on yourself is the best way to accomplish that… when it comes to creting your lead magnet.
Using an Opt-In Form or Landing Page
Here is where you entice your readers to give you their email address. You show the benefits of purchasing your free gift on what’s called an Opt-in form or a Landing page…whatever is your choice. I will say this, using a landing page allows you to give more information as to what your lead magnet is about and how they’ll benefit from purchasing it…but the choice is still up to you. If you want, you can use both.
I’m getting a little ahead of myself, so right now I want to talk about one of the first things you need to do. Y ou need to decide what your lead magnet is going to be. Whether it’s a free report or an ebook, make sure you do the necessary research and write as if you were talking to a good friend or relative and above all things, write in your own words…never plagiarize. You don’t want to get into any kind of copyright infringements.
This is only one way to collect contacts. The next one I’d like to talk about is…
Facebook Ads
Facebook ads is another way you can gather contacts for your email list. You start out by opening a Facebook Account. Go to your page and click the blue promote button on the left side. Then click on Get More Customer contacts. From there you choose what lead generation you want to use. The process is pretty much the same as stated before…create valuable content that solves your target audience problems or concerns. With that being said another way to gather contacts is through using…
Pop-Ups
Seeing Pop-Ups can be irritating to some people buts it’s a great way to collect email addresses. Studies have shown that the averge pop-up form converts 3.1% more. That might not seem like a lot but it is considering the average conversion rate for landing pages is 2.35%.
You want your pop-up to trigger at about half way through your post as your reader scolls down. You don’t want to interupt your prospect too early while they’re reading your information. My sugesstion is half way to close to the end of your content.
Your Blog
Another way of gathering contacts is by simply asking. This may seem obvious, but you’ll be suprised how many bloogers don’t do this.
This is a business and the life-blood of it and you want to use every avenue there is when gathering your contacts. Give a call to action by putting in an Opt-In form on your blog using the same methods talked about earlier.
Hosting an Event
If you’re hosting an event that people have to register to get, you’ll collect their contact information…which is yet another way to collect email address for your email list.
Foward your Emails
You should encourage your subscribers to send your emails to their friends and associates using an “email to a friend button”. It’s also a good thing to ask them to share your contact on their social media platforms. At the bottom of all your emails, include links to facebook, twitter, instagram and so forth.
Guess Blog for Other Websites
There are over 600 million blogs in the world today. The probability of many of them catering to your target audience is large. You can expand your contact list by guest blogging on some of these sites. When you do create contentnt for these blogs make sure you include a call-to- action along with a link in your author by-line. You can also find guest blogging sites online. some of these sites include but are not limited to are Copyblogger, MarketingPro, and Shoutmeloud.
If you want to find more of them, just google guest blogging sites nd find one that best fit your needs.
The last method I want to talk about is…
Using Comments
When you offer comments on someones blog or forum, you can add links to your Opt-in form or your blog. You can find bloggers willing to work with you in a win-win situation. They get content, you get links or vise versa.
Well, in dending this post I hope you can see the number of ways you can gather email contacts. If you know of other ways not metioned,drop me a line. I can always use advice from others. As stated earlier, this is your business and you have to work at it by using every available avenue to make it work. Learning to gather your contacts is a start.
That’s it for today…and I hope you all the success in your business endevors.
P.S. Today we are in trying times. Be safe and protect yourself and your family, together with GODS help we’ll get through it.